How to create a strong corporate culture

Nov 19, 2012

No matter what business you step into, no matter what industry, you’ll have a corporate culture. The culture of your workplace can have a huge impact on the happiness and productivity of your staff, and that has a huge impact on the success of your business. You need to make your workplace somewhere that’s appealing to potential employees, especially since your salaries and wages as a small business are probably lower than larger companies’.

Here are some ways you can give your corporate culture a boost:

  • Make the extra effort to congratulate employees, send birthday cards, host small celebrations, parties or barbecues.
  • Get to know your employees one by one by taking them out for lunch or on a coffee break.
  • Notice what your employees like, and find a way to encourage it. For example, if you’ve noticed that employees have started a bit of a health kick around the office, offer a yoga-wear shopping spree or monthly membership to the local gym to the employee with the highest sales that month.
  • Try being a little more transparent about your goals and plans for the business. You don’t have to ask your employees for advice, but opening that line of communication will help them feel a sense of pride and ownership when your business meets its goals.
  • If you run a family business, create a family culture – create the vision, values, and culture that says, “This is how we do things around here.” This culture should be welcoming, developed to allow non-family members to feel as though they are part of the extended family.
  • Get creative. Some companies are taking really unique approaches to developing a corporate culture. For example, Red Frog Events in Chicago only hires internally – newbies get their foot in the door through internships.

Thanks to Leslie Roberts at GoForth Institute for helping us with this special guest post.

We do IT differently.

Find out what sets us apart from all the other IT companies out there.